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Who This Is For

I work best with a specific kind of business owner.

You run a real business with real revenue and you're clear-eyed about the fact that you don't know everything you need to know yet. You take advice and act on it. You follow a framework when someone gives you one. You bring your own ideas and you move on the ones we land on.

You're building something you care about, you want a partner who has been further down the road, and you'd rather the work be enjoyable than formal.

If that's you, we'll get along.

What We Actually Work On

The whole business, not one corner of it.

Most owners come to me with a marketing question and we get about twenty minutes in before the real thing surfaces. The pricing is off. The offer is doing too many jobs. There's no system holding the week together. Or the business is fine and the owner is carrying it like it isn't.

Strategy

Where the growth is actually coming from, what to build next, and what to stop giving your attention to.

Systems

The structure underneath the work, so the business runs on something other than your memory and your energy.

Decisions

Pricing, offers, hiring, launches. The calls that carry real money and usually get made alone.

Mindset

How you're holding it. Because a business owner who feels steady makes better calls than one who feels behind.

The point of all four is the same. Fewer moving parts, a clearer line forward, and a business that gets easier and more profitable as it grows.

Work With Me

Three ways to work together.

Senior marketing and business strategy without hiring for it. I bring the direction and the frameworks. You bring the drive and the execution.

Where momentum builds

Weekly Strategy Partnership

A weekly 60-minute session where we work on what the business needs that week. Strategy, structure, the hard call you've been sitting on, or the thing that's been quietly draining you. This is the pace where momentum builds, because nothing waits two weeks for an answer.

Weekly 60-minute strategy session
Frameworks, direction, and a clear next move every week
Between-session access for time-sensitive calls

$7,500 per quarter

Bi-Weekly Strategy Partnership

The same partnership at a slower cadence. Twice a month, with room to implement between sessions. This fits owners who work in bigger blocks and want a steady check-in rather than a weekly rhythm.

Two 60-minute strategy sessions per month
Frameworks, direction, and a clear next move every session
Between-session access for time-sensitive calls

$4,800 per quarter

Single Strategy Session

One hour on one thing. You bring what's stuck, I bring fifteen years of pattern recognition, and you leave knowing what you're doing about it.

60 minutes, focused on a single question
Written recap with your next move

$375

Track Record

Fifteen years of building businesses, not just advising them.

MBA

in Sustainable Innovation, University of Victoria

Two companies

founded and led: Toombs Creative and Marketing Mapped Out

CMO at GMTech

an AI software company

Senior roles

in marketing and business development inside multi-million dollar organizations

$7M+

raised across client campaigns, capital, and major gifts programs

30+ industries

served since 2019

Alexandra Toombs, business advisor and marketing strategist

About

Hi, I'm Alex.

Fifteen years in business development and senior marketing, inside multi-million dollar organizations and alongside owners running businesses of their own. I've built two companies. I have an MBA in Sustainable Innovation. And I've worked across thirty-plus industries, which means I've watched the same handful of problems show up in very different clothing.

What I've learned is that most business owners aren't short on effort or ideas. They're carrying too much at once, with no one to help them see which parts matter. The work I do is sorting that out. Looking at the whole business, finding the gaps and the openings, cutting away everything that isn't earning its place, and putting what's left on a clean line forward.

What people tell me afterward is that they feel steadier. That's the part I like most.

-- Alex

Book a strategy call

How It Works

A rhythm, not a project.

Step 01

We start with the whole picture.

Our first session covers how the business actually runs, where you want to take it, and what's genuinely in the way. I ask a lot of questions.

Step 02

We work what's live.

Every session after takes on what's in front of you that week. I bring frameworks and direction. You leave with a clear next move and less noise than you came in with.

Step 03

It compounds.

You do the work between sessions and we pick up from there. Nothing restarts from zero, so the business keeps getting simpler while it gets bigger.

Clients

What working together actually does.

Alex has allowed me to make sense of what felt like chaos and turned it into something fun and profitable. I can confidently say that I can now move forward with ease and enjoyment.

Leah Adams, Willow + Wave

“Alex shows you where to focus your attention so you can focus your efforts. I am confident this investment is equipping me with the skills I need to grow.”

JB

Jessica BuckleyMountain Mama Guiding

“She takes the time to understand MY business, rather than applying cookie-cutter strategies to everyone. She works super fast and is able, and willing, to pivot on a dime when it's needed.”

JM

Jenna McPartlandThe Stand Vegan Cafe

Let's Talk

Let's find out if this is a fit.

Book a call. We'll talk through where the business is, what you're carrying right now, and whether having me in your corner every week would move it. No pitch. If it's not a fit, I'll tell you.