You've watched the tutorials, bought the courses, posted consistently for a while — and it kind of worked, until it didn't. Marketing still feels reactive, scattered, and never quite enough.
You need someone to help you zoom out, cut through the noise, and build a marketing plan you can actually follow — and stick to. That's exactly where I come in.
Jenny Cawthorne, Little Egg
Heather Fritz, Fritz Tiny Homes
She has given me the tools and confidence I need as a small business owner to tackle my own social media with confidence. Alex has provided the education and tools needed to set me up for success. She is so positive and inspiring. A beautiful perspective."
Leah Adams, Willow + Wave
She has a system in place that actually works. Working with Alex has allowed me to make sense of what felt like chaos and turned it into something funI can confidently say that I can now move forward in my marketing with ease and enjoyment.”
Erin Rose, Rsix Coaching
She understands what is necessary to help your business thrive.
I will be forever grateful that I worked with Alex, especially for the information I learned, the friendships I made, and the improvement it brought to my business.”
Jessica Buckley, Mountain Mama Guiding
She shows you where to focus your attention so you can streamline your efforts. I am confident that this investment in myself, as a business owner, is equipping me with the skills and knowledge I need to grow as an entrepreneur."
✗ Scattered priorities — unclear what to actually focus on
✗ Posting randomly and hoping something sticks
✗ Dreading your marketing instead of leading it
✗ Starting from scratch every single week
✗ Carrying the whole strategy alone
✓ A clear plan you can actually follow — and stick to
✓ Marketing that feels intentional, not reactive
✓ Real confidence in your strategy and decisions
✓ Systems that work without reinventing every week
✓ A steady strategic partner in your corner
Your dedicated marketing strategist. Focused sessions on strategy, systems, messaging, and real-time decision support — so you're not just reacting, but leading with intention.
Marketing strategy & annual planning
Messaging & positioning refinement
Systems, workflows & organization
Decision support & real-time problem solving
Space to zoom out and recalibrate
Not sure where to start? One session to cut through the noise, clarify your priorities, and leave with a written action plan you can use immediately — no long commitment required.
90-minute 1:1 strategy session
Priority audit of your current marketing
Written action plan delivered within 24hrs
Clear next steps you can execute right away
Natural entry point to the retainer
I'm a marketing strategist and consultant who's been doing this long enough to know what actually moves the needle — and what just creates more busy work.
I've built marketing departments, led fundraising strategy for nonprofits, and worked with founders across North America at every stage of growth. What I've learned: most business owners don't have a marketing problem. They have a clarity problem.
My clients don't just leave with a plan. They leave actually excited to use it.
The Founder's Marketing Playbook & Planner gives you the same strategic framework I use with 1:1 clients — in a self-paced format you can return to all year.
Map your messaging & brand voice
Set clear, focused marketing priorities
Stop starting from scratch every week
