Alexandra Toombs, business advisor and marketing strategist

Business Advisor & Marketing Strategist

A strategic partner in your corner, every week.

You're running a business that works. What you don't have is someone to look at the whole thing with you -- strategy, systems, money, mindset -- and tell you plainly where the gaps are and where the growth is. Put a senior strategist in your corner every week and the business starts getting clearer instead of heavier. The calls that used to get made alone start getting made with ease.

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Who This Is For

I work best with a specific kind of business owner.

You run a real business with real revenue, and you're clear-eyed about the fact that you don't know everything you need to know yet. You take advice and act on it. You follow a framework when someone hands you one. You bring your own ideas and you move on the ones we land on.

You've got the capacity to act on what we decide -- your own hands, a team, or people you can bring in.

You're building something you care about, you want a partner who's been further down the road, and you'd rather the work be enjoyable than formal.

If that sounds like you, we'll do good work together.

What We Actually Work On

The whole business, not one corner of it.

Most owners come to me with a marketing question and we get about twenty minutes in before the real thing surfaces. The pricing is off. The offer is doing too many jobs. There's no system holding the week together. Or the business is fine and the owner is carrying it like it isn't.

Strategy

Where the growth is actually coming from, what to build next, and what to stop giving your attention to.

Systems

The structure underneath the work, so the business runs on something other than your memory and your energy.

Decisions

Pricing, offers, hiring, launches. The calls that carry real money and usually get made alone.

Mindset

How you're holding it. A business owner who feels steady makes better calls than one who feels behind.

The point of all four is the same. Fewer moving parts, a clearer line forward, and a business that gets easier and more profitable as it grows.

Work With Me

One partnership. Four months, all in.

Senior strategy without putting a senior hire on payroll. For four months I'm a partner in the business with you -- strategy, consulting, and coaching in a single engagement. I bring the direction and the frameworks. You bring the drive and the execution.

The engagement

Consulting & Partnership

Four months with a senior strategist in the business alongside you. We work the whole thing -- where the growth actually is, the calls you've been circling, the systems that should be holding the week together -- and nothing sits and waits for an answer. You move through the season with a partner in your corner, and the decisions that used to keep you up start getting made with ease.

For owners who are building something real and want a partner in it, not a consultant they check in with now and then.

Strategy -- direction, priorities, and the next right move
Consulting -- hands-on work on the calls that carry real money
Coaching -- a steady hand while you carry it
A senior partner in the business with you, every week
Four-month engagement

$25,000Strategy, consulting & coaching -- one engagement

Track Record

A decade of building businesses, not just advising them.

MBA

in Sustainable Innovation, University of Victoria

Two companies

founded and led: Toombs Creative and Marketing Mapped Out

CMO at GMTech

an AI software company

Senior roles

in marketing and business development inside multi-million dollar organizations

$7M+

raised across client campaigns, capital, and major gifts programs

30+ industries

served since 2019

About

Hi, I'm Alex.

A decade in business development and senior marketing, inside multi-million dollar organizations and alongside owners running businesses of their own. I've built two companies. I have an MBA in Sustainable Innovation. And I've worked across thirty-plus industries, which means I've watched the same handful of problems show up in very different clothing.

What I've learned is that most business owners aren't short on effort or ideas. They're carrying too much at once, with no one to help them see which parts matter. The work I do is sorting that out. Looking at the whole business, finding the gaps and the openings, cutting away everything that isn't earning its place, and putting what's left on a clean line forward.

What people tell me afterward is that they feel steadier. That's the part I like most.

-- Alex

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How It Works

A rhythm, not a project.

Step 01

We start with the whole picture.

Our first session covers how the business actually runs, where you want to take it, and what's genuinely in the way. I ask a lot of questions.

Step 02

We work what's live.

Every session after takes on what's in front of you that week. I bring frameworks and direction. You leave with a clear next move and less noise than you came in with.

Step 03

It compounds.

You do the work between sessions and we pick up from there. Nothing restarts from zero, so the business keeps getting simpler while it gets bigger.

Clients

What working together actually does.

Alex has allowed me to make sense of what felt like chaos and turned it into something fun and profitable. I can confidently say that I can now move forward with ease and enjoyment.

Leah Adams, Willow + Wave

“Alex shows you where to focus your attention so you can focus your efforts. I am confident this investment is equipping me with the skills I need to grow.”

Jessica BuckleyMountain Mama Guiding

“She takes the time to understand MY business, rather than applying cookie-cutter strategies to everyone. She works super fast and is able, and willing, to pivot on a dime when it's needed.”

Jenna McPartlandThe Stand Vegan Cafe

Let's Talk

Let's find out if this is a fit.

Book a call. We'll talk through where the business is, what you're carrying right now, and whether having me in your corner every week would move it. No pitch. If it's not a fit, I'll tell you.